Here are a few Small Business Marketing Ideas. As a small business owner you may not have the resources of a large brand. However you can still make a strong impact with targeted and creative ideas that will both help you to get your business in front of new potential clients / customers and engage the customers you already have.
Here are a few marketing ideas to help you re-think and open the potential power of your marketing efforts.
Optimize your Online Presence
If you already have a website and start thinking about ways to optimize it. Your website should be more than a simple couple of pages displaying your telephone number and location. It has the potential and should be the most powerful of your marketing tools. The best websites are those that offer real content Consider starting a regularly updated blog that offers both updates about your business and other interesting content, such as industry news, ideas observations. This will help you establish a unique point-of-view and further clarifying your brand. Additionally, invite readers to sign up for your email distribution / newsletter or to follow you on social media. Finally, be sure your site is mobile friendly as more and more people are accessing the web via mobile devices and Google has now made this a important requirement.
Make sure your business is enabled for reviews and feedback and be sure to respond to both positive and negative. Reaching out after negative feedback demonstrates responsiveness and a commitment to customer service that many larger companies can’t deliver.
Most businesses now have at the very least a Facebook or Twitter account, but why not expand to Instagram, Pinterest or Google+ to reach a new customer base and further show your creativity and vision? A Google+ page can be highly effective for your local business as it enables special local features on Google search. You can also use these profiles to become active in social communities that are relevant to your service or product.
Think about what makes your business effective i.e. the opportunity to form close, meaningful relationships with your customers. Small businesses are not stuck behind the layers of professional firewalls. Create a voice for your marketing that is personable and unique, and use that presence to build your online relationships through an email newsletter and strong social media. Start a loyalty program that gives preference to repeat customers, and consider a referral program that honours customers who tell their friends about you.
Mobilising your community is still one of the best ways to create buzz. Collaborate with other local non direct competitors to cross-promote or to pair your services as part of local packages. Once you get to know the rhythms of your neighborhood, you’ll be able to craft your brand to more directly meet the needs of the people you’re serving and be able to meet your customers with your marketing message. You will demonstrate a real commitment to making your business integral to the growth of your neighborhood.
Food for Thought
These are just a few small business marketing ideas and tools that can be simple, effective and will help you extend your reach. With a bit of creativity and hard work you can attain the same results as a big marketing firm even without the big resources.